Not supported by Internet Explorer - please try with a different browser!

Fully supported: Firefox, Chrome, Opera, Microsoft Edge.

We recommend to combine this format with Billboard Cinema - Basic Style to cover Internet Explorer as well.


The Billboard Cinema is a stunning video ad format that expands and plays sound at mouseover events. In collapsed status, an overlay window is shown where the whole video content is visible.

  • The format can be delivered to all HTML5-capable browsers on desktop devices and tablets, as well as a number of mobile browsers. However, a combination with a mobile cinema format for campaigns across multiple devices is recommended.
  • The video starts automatically when loading the website and plays/stops sound and expands/collapses on mouseover/mouseout events.
  • Several settings are available. These include the position of the overlay window, border styles, expanding/collapsing times, audio delays etc. For a complete settings list, please refer to the settings page.

Required source material/information

  • Video (at least 720p)
  • Alternative content (PNG, JPG)
  • Desired settings if different from default settings
  • Click-through URL if desired

Production time

  • 2 working days